Cristiano Ronaldo is arguably the most famous footballer on the planet. The CR7 brand has become very influential in recent years due to the player’s marketability and huge fame. Even after leaving European football, he continues to be as famous as ever, if not more now.
Because of this, many companies and brands link up with the Portuguese superstar in order to improve their brand image and boost their fan following. After all, he is the most followed person in the world, with more than 600 million followers on Instagram. Ronaldo could often be seen promoting those same brands on his pages where they receive a lot of attention. One such promotion recently made waves for a hilarious reason.
Cristiano Ronaldo’s blooper-filled promotion
Recently, the Al-Nassr captain linked up with a company named Zuju, which he advertised on his Instagram platform. He specifically advertised their Kickoff by Zuju app, which is a new online mobile game. In the game, users can gain points based on events that take place in real-time matches. It will include all matches of the top five European leagues.
The points can be used to win many prizes, including a limited edition card collection by Cristiano Ronaldo.
However, the promotional video took a hilarious turn, which was also included in the video, where he struggled to pronounce the name of the company properly. He tried multiple times but failed each time. Ronaldo could then be seen laughing off the matter, which added a positive aspect to the advertisement.
Cristiano Ronaldo | Kick Off By Zuju
— Real Madrid Videos & Photos HDTV (@RMVideosHDTV) September 1, 2023
( #RMVideosHDTV ) pic.twitter.com/8y3f0dLdyO
The endorsement deal means that Ronaldo will be the face of the new gaming setup, which will massively help them in gaining new users.
Ronaldo’s endorsement empire
As mentioned earlier, Cristiano Ronaldo is one of the most recognizable faces on the planet, and this has helped him to build a massive endorsement empire, thanks to many multi-million dollars worth of deals.
Nike and Cristiano Ronaldo have been working together since 2003 when Ronaldo was beginning his professional career. He is paid $190 million every year to represent the famous brand and has a lifetime contract with them. This is by wearing their boots and other attires in matches, and even off the pitch.
CR7 is also regularly a part of Nike’s advertisements which are beloved by soccer fans. He even has personalized boots with the brand, with the Mercurial being the most famous among them.
Recently, Ronaldo has promoted DAZN, a sports website, and LiveScore, a sports update application. Luxury companies like Louis Vuitton and TAG Heuer also endorse him regularly. He is also the face of the famous crypto coin currency Binance.
Ronaldo is also an ambassador for companies like Herbalife, Clear Shampoo, Garena Free Fire, etc.
Cristiano Ronaldo may be one of the best footballers on the planet, but he is also equally one of the most marketable figures in the current world. What’s your take on the hilarious blooper in Ronaldo’s recent ad appearance? Let us know in the comments section.
