Conor McGregor, the two-time former UFC champion, doesn’t just showcase his expertise in mixed martial arts for a living; the Irishman is also a highly successful businessman. McGregor’s whiskey brand, Proper 12, has gained significant popularity in recent years, thanks to his extensive marketing efforts.
Mcgregor has seized every opportunity to promote his brand, from sharing it on his social media to featuring it at UFC press conferences. This MMA fighter turned entrepreneur has recently introduced a new whiskey flavor called “Proper No. Twelve Irish Apple Whiskey,” diversifying the brand’s portfolio.
Conor McGregor drops new commercial for his award-winning whiskey brand
Conor McGregor’s Proper No. Twelve Irish Whiskey won a Gold Medal and scored 91 points at the 2020 USA Spirits Ratings. The brand has also launched a new flavor “Proper No. Twelve Irish Apple Whiskey,” which as usual Conor advertised on his social media.
Proper No. Twelve Irish Apple—made for the true royalty who hold court on the barstools of every pub in the world. #ProperCrown @properwhiskey ☘️ 🥃 pic.twitter.com/O5whVEHTkR
— Conor McGregor (@TheNotoriousMMA) August 29, 2023
Conor McGregor took to twitter and dropped a commercial for the newly launched whiskey. “I’m thrilled to announce the release of Proper No. Twelve Irish Apple, We have worked on this liquid for years and have combined my award-winning whiskey that my fans know and love with delicious notes of crisp and juicy Irish apple with a smooth finish like no other.” said McGregor.
“Proper No. 12 whiskey isn’t the only brand the Irish UFC superstar owns as he also owns a successful beer brand by the name of ‘Forged Irish Stout.’ The former UFC champion also aggressively markets his beer brand.”
McGregor’s Proper No. Twelve altruism to continue
McGregor’s whiskey brand, Proper No. 12 Whiskey, has donated over 2 million dollars in the past 5 years. Reportedly, for each case of Proper No. Twelve Irish Whiskey and Proper Irish Apple sold, five dollars will be donated to First Responder organizations around the world.
Proper no. 12 whiskey also donated 1 million dollars to the covid 19 fund to the “tunnel to towers foundation, a New York-based organization that honors the sacrifice and legacy of firefighter Stephen Siller by providing support to the families of firefighters and law enforcement officers lost in the line of duty across the United States.
In addition to this donation, Proper No. Twelve has created a limited edition Sportige T-Shirt, proudly featuring the phrase “One For All.” 100% of the proceeds from the sales of this T-Shirt will benefit Tunnel to Towers. Proper No. Twelve will also donate $300,000 to organizations that support First Responders in Australia, Canada, Ireland, Poland, Russia, South Africa, and the United Kingdom.
