Recently an announcement has been made that Bills using their name ‘Bills Stadium’ for their stadium in Orchard Park. But with companies coping with the economic fallout of the pandemic, is this the best time to commit to the multi-million-dollar investment such deals traditionally command? Or how valuable are naming rights for a stadium that could be empty for some or all of the 2020 season?
The Buffalo Bills and New Era Cap Company jointly announce that New Era has asked to be released from their Naming Rights and Sponsorship deals with the Bills. The Bills and New Era are currently negotiating the details of this separation and the Bills are beginning the process of pursuing a new naming rights partner for the stadium
Well, here’s an answer we got for you all. The team announced, at least until it finds a new naming rights partner, the stadium in Orchard Park will go by the generic moniker of Bills Stadium.
So, Orchard Park, N.Y. – It’s no longer New Era Field. For now, the field will be simply known as Bills Stadium.
The team gave their statement, “As we continue the transition process from New Era Field to a new naming rights partner, we will officially use the name Bills Stadium for our home in Orchard Park.”
As we continue the transition process from New Era Field to a new naming rights partner, we will officially use the name Bills Stadium for our home in Orchard Park.
More info: https://t.co/2ngtuxZZIc pic.twitter.com/TerjwC9bG5
— Buffalo Bills (@BuffaloBills) August 20, 2020
Stadium Facts and Figures
- Luxury boxes including 121 suites, 8,262 club seats
- Construction began on April 4, 1972.
- Officially opened on August 17, 1973.
- The first regular-season game was held September 30, 1973 – Bills 9 Jets 7.
- The playground is 50 feet below grade – 37,000 feet of shale has been removed to form the lower level.
- The upper deck is 60 feet above ground level.
- Land coverage, 86,000 square feet.
- The biggest audience was October 4, 1992, against Miami 80368.
In 2013, a construction project worth $ 130 million was unveiled. This included:
- 3 new scoreboards
- New technology implementation including WiFi
- New West End Plaza
- New Bills Store
- Miller Lite Brew Pub
- 50-yard line stairs
- Renovated and expanded concessions and toilets as well as improved access to the gate
A-Turf of Cheektowaga, NY. installed the court surface which is made of “A-Turf Titan 50” – a synthetic turf.
Below the surface of the field is a later rubber and urethane, to provide maximum drainage and durability. The rubber used as filler is made from recycled tire rubber. The field is expected to have a lifespan of 12 years with 10,000 cars, 150 buses, 250 campers parking capacity.
Since New Era and the Bills announced they were negotiating an end to their arrangement, New Era signs have been removed on, in, and around the Orchard Park facility. The Bills also has changed references on its website to “The Stadium.”
Looking forward to the new grandeur!
