When it comes to NFL quarterback Tom Brady, he has long been associated with not only success on the field but also dominance in the sales department. Brady has held the top spot on the NFLPA’s year-end top-50 list for player product sales for the past three years.
However, a new challenger is rising up the ranks and may soon take Brady’s crown. Kansas City Chiefs quarterback Patrick Mahomes is quickly becoming one of the most popular players in retail history, and his impressive sales numbers prove it.
Kansas City Chiefs quarterback has become the second-highest NFL player in generating sales, according to the NFLPA‘s year-end top-50 list. Mahomes trails only retired quarterback Tom Brady, who has been at the top of the list for the past three years.
Brady is expected to drop from the top spot due to a lack of on-field visibility and the decrease in the availability of NFLPA-licensed products focused on current players. Mahomes is predicted to take the top spot in sales next year, with Josh Allen, Joe Burrow, and Jalen Hurts following closely behind.
The NFLPA’s licensed player products include adult and youth jerseys, plush toys, bobbleheads, figurines, wall decals, and pet products. The base pool payment for players includes sales from these products, as well as royalties from trading cards and EA Sports.
Premium royalties through likeness products are also available for top players. Fanatics Inc., which has extended its licensing partnership with the NFLPA in recent years, has a strong influence on how players connect with fans through e-commerce and brick-and-mortar sales.
Can Mahomes surpass the Long-standing Success of Tom Brady in Retail History?
As the Kansas City Chiefs quarterback continues to dominate on the field, it seems he is also taking over in the sales department. While Tom Brady has long been known for his success in this arena, Mahomes is quickly becoming one of the most popular players in recent history.
With his impressive sales numbers and growing fan base, it’s clear that Mahomes is a force to be reckoned with both on and off the field.
As the battle for the top spot on the NFLPA’s year-end top-50 list heats up, it will be interesting to see if Mahomes can take down the reigning champion and cement his status as one of the most successful NFL players of all time.
