Bronny James earned so much NIL value at such a young age that he was thrust into the spotlight. The most intriguing fact, however, is that without ever playing a game in college, junior LeBron is already in first place in the NIL space.
The term “NIL” refers to the use of a sportsperson’s name, image, and likeness in marketing and promotional activities that is typically based on factors like a player’s success in their particular sport, popularity, and recognizability, and their follower’s number on different social media platforms.
The remarkable NIL deals that lead Bronny James to become the highest NIL earner
LeBron James, the second-greatest NBA player, is a brand in and of himself that has propelled him to higher positions. Additionally, it’s undeniable that Bronny is benefiting greatly from his father’s notoriety and name, which is the primary determinant of his success as the highest earner of NIL.
It’s simply unfathomable that a little guy like Bronny could have so much NIL value, which earned him an estimated $7.2M and helped him to become the highest NIL earner!
REPORT: Bronny James is the nations highest NIL earner with an estimated $7.2M.
All without even stepping on a court in college… 🤯
(via @boardroom, https://t.co/3HEpXskYox) pic.twitter.com/gdp31V8FB6
— Legion Hoops (@LegionHoops) March 28, 2023
NIL deals are harder to come by than the ones Bronny is able to. This guy has already received offers from several colleges, and one can only speculate how much more money he will earn once he enrolls in a college basketball program. Notable NIL deals for the 18-year-old include ones with Nike, Beats By Dre, and PSG underwear.
Together with Caitlin Clark, Haley Jones, D.J. Wagner, and Judea Watkins, Bronny signed a contract with Nike in 2022. Prior to the Cavaliers selecting him with the top overall pick in the NBA Draft, LeBron signed a $90 million seven-year contract with Nike in 2003.
The little LeBron stated, “For as long as I can remember, Nike’s been a part of my family. Getting a chance to team up with them and continue my family’s legacy both on the court and in the community is wild, it really means a lot to me.”
The Chosen One vs. The Chosen Son. 👑👑
Shop Beats Fit Pro at https://t.co/7Rut03Sx69@KingJames pic.twitter.com/W45x0tirur
— Beats by Dre (@beatsbydre) October 17, 2022
Junior James’ second NIL deal is with Beats by Dre, and the company announced this on its Twitter account with a 90-second commercial. LeBron was the first athlete to sign as an ambassador with Beats by Dre back in 2008, while Bronny is the first high school athlete to sign with Beats in 2022. What a great father-son duo!
Being a prior PSD underwear user, the 18-year-old signed up with this company in February 2022.
“I’ve been wearing PSD for as long as I can remember. When the connection is real and authentic, it makes a partnership like this really exciting. I’m looking forward to sharing my ideas and input to create some pretty unique pieces,” BJ stated.
It’s official! Who’s ready for Bronny James collection! Welcome to the fam 🔥 📸: @goodlooksfamily pic.twitter.com/436FtsPb9k
— PSD Underwear (@PSDunderwear) February 24, 2022
By getting involved in business like his father at such a young age, Bronny became just a father’s son. Even if Bronny does not go on to play in the NBA, his future is still far from certain at this point.
