WWE events and premium live events (PLEs) bring in a lot of money, but selling wrestler merchandise is another major revenue source for the company.
Every year, WWE creates iconic characters from its wrestlers, much like superheroes, who inspire fans to buy their latest merch. The more beloved a wrestler is, the higher their merch sales soar.
Recently, WWE revealed its top-selling superstars of 2024 on WWEShop. In this article, we’ll uncover the top 7 names leading the sales charts and explore how their in-ring charisma relates to their merch sales.
Rhea Ripley: WWE’s fierce dark character
Despite suffering multiple injuries and missing matches, Rhea Ripley has emerged as one of WWE’s most popular stars since the 2022 Royal Rumble. To be honest, she and Morgan were the only reasons people watched the Women’s Division in some way.
Rhea Ripley’s character is a fierce, rebellious, and dominant force. She blends elements of punk rock attitude with a dark, gothic aesthetic, which reflects her rebellious nature whether it is presented as a Heel or Babyface.#WWERaw @RheaRipley_WWE pic.twitter.com/Qht47Gh22P
— Luna 💫 (@luna_bellamae) October 8, 2024
Mami is unique because she is dark and dangerous and connects with the crowd. Despite her absence from the ring due to injuries, her influence was evident through her merchandise and active participation on social media.
She is without a doubt the seventh best-selling author overall and the second best-selling author among women.
Liv Morgan: The face of women’s division
Liv Morgan’s character evolution has been a key factor in her success. Fans really related to the part of her “Revenge Tour” where she cleverly messed up Rhea Ripley’s life.
Her turn as a “heel” with Dominik Mysterio and her joining of Judgment Day gave her character more meaning and made her an interesting character in the women’s division. Her 2024 success has established her as the face of the women’s division.
That’s why her merchandise sales have been phenomenal, placing her sixth overall in WWE merch sales for this year.
John Cena: All-Time fan favorite
John Cena ranked 5th in WWE merchandise sales for 2024, even though he’s a part-time wrestler. Fans love his merchandise, making it a collector’s item.
Moreover, fans are excited about his return in 2025, hoping he’ll become the 17-time WWE Champion, which would further increase the number. No matter what happens, he remains a wrestling icon.
Therefore, his brand value consistently generates profits for the organization, making his position in the top 5 well-deserved.
Jey Uso: The YEET
After leaving The Bloodline, Jey Uso began his solo career last year, which later reached the peak of his 14-year wrestling journey. His rising popularity even led Triple H to crown him the Intercontinental Champion. Fans’ excitement at Crown Jewel showed just how much they adore him.
Sometimes, Jey’s presence even overshadows Roman Reigns’ aura in the ring. His “YEET” catchphrase merchandise is a hit among wrestling fans, securing him the fourth spot in 2024 merchandise sales rankings.
CM Punk: The second Paul Heyman guy
CM Punk made an epic return at last year’s Survivor Series and hasn’t looked back since. Even with injuries sidelining him occasionally, his popularity remains unstoppable.
His star power is such that even his pet, Larry, has become a merchandise sensation. Surprisingly, Larry’s sales have outshone some popular wrestlers in revenue.
Once a Paul Heyman Guy, ALWAYS a Paul Heyman Guy! https://t.co/JMvZQG4ZHs pic.twitter.com/pI3FegM6OY
— The Second City’s Prodigal Son! (CM Punk Parody) (@ProdigalCMSaint) November 23, 2024
Now, he is embarking on his journey once more, reuniting with Paul Heyman to be the fifth member of OG Bloodline. That’s why “The Best in the World” holds the third spot in 2024 merchandise rankings.
Roman Reigns: His aura hits different
Roman Reigns, known as the “Tribal Chief,” possesses an aura that sets him apart from his peers. His commanding presence, both in and out of the ring, has made him one of WWE’s most compelling figures. In addition, when he says, “Acknowledge me,” it hits differently.
Currently, his “OTC” catchphrase is incredibly popular, which undoubtedly helps to make him the second-highest talent in WWE merchandise sales. No doubt, after Summerslam, his “OTC” t-shirt became one of the top-selling items in WWEShop.
Cody Rhodes: WWE’s current face
Cody Rhodes has become the face of the company after winning the Undisputed Championship at WrestleMania 40. Currently, he is setting the record for merchandise sales in the company.
Wwe Top-Selling Merchandises Seller Of 2024:
— ROMAN EMPIRE☝🏽🇮🇳 (@PratiekSingh2) November 22, 2024
1-Cody Rhodes.
2-Roman Reigns.
3-Cm Punk.
4-Jey Uso.
5-John Cena.
6-Liv Morgan
7-Rhea Ripley.
8-La Knight.
9-Randy Orton.
10-Damian Priest.
Happy To See Damian Priest Here.#WWE #CodyRhodes #RomanReigns #LivMorgan @WWE pic.twitter.com/oSf1ZOrVHG
Although some feel his storyline isn’t as strong as Roman Reigns’ was during his dominant time, fans still love him. So, his popularity shines through in the support he receives, making him WWE’s number-one merchandise seller this year.
