In a surprising marketing move, the latest Yakuza game, “Like A Dragon,” features comedian Druski in its TV spots, aiming to break into mainstream appeal. Despite initial skepticism from some Yakuza fans, the unconventional approach seems to have resonated strongly within the community.
Meanwhile, renowned livestreamer xQc, a colossal presence in the streaming world, has secured one of the largest deals in history, with his massive following valued in the millions for Kick.
xQc goes on furious rant at haters
Yakuza enthusiasts are expressing discontent over xQc being selected to showcase “Like A Dragon: Infinite Wealth” ahead of its launch, citing his apparent lack of interest in and familiarity with the series. The official RGG Studio Twitter account recently announced that xQc, one of Twitch’s prominent streamers, would livestream the initial hours of Infinite Wealth, a move aimed at leveraging his vast audience to attract new players.
However, fans flooded the comments, criticising Sega for opting for someone unfamiliar with and uninterested in the Yakuza games. Matters escalated when xQc, during the stream, revealed his ignorance about the game’s nature, sparking further backlash.
“I love y’all, but xQc? Who doesn’t play these types of games, and went on record before saying these games are trash? Come on now. I guess a reach to a new type of audience.” Wrote one of the fans.
Some fans lamented that devoted Yakuza content creators were overlooked for early copies, while someone disinterested received payment for streaming. The choice has stirred controversy within the Yakuza community, questioning the effectiveness of the marketing strategy.
Details on new game Like a Dragon: Infinite Wealth
In anticipation of the imminent release of “Like A Dragon: Infinite Wealth,” the eighth mainline installment in the acclaimed series developed by Ryu Ga Gotoku Studio and published by Sega, excitement is building for what promises to be the series’ most expansive game to date.
Set to launch worldwide on January 26, 2024, Infinite Wealth boasts the return of Ichiban Kasuga, protagonist of the previous installment, and Kazuma Kiryu, the original series protagonist.
The game ventures beyond Japan to the first-ever overseas locale in Hawaii, weaving a narrative where Kasuga seeks his mother’s reunion while Kiryu battles cancer.
As the release date approaches, Sega is intensifying its marketing efforts, targeting not only dedicated fans but also casual players. Will you be playing it on release? Tell us in the comments.
