LeBron James is the only active NBA player with a net worth of $1 billion. He has amassed such great wealth through his hard and smart work.
LeBron’s empires of endorsements, sponsorships, big contracts, investments and equity deals have led him to become a billionaire. King James, who has been in the league for such a long time, has traveled a long road filled with several nasty bumps to reach the level of success he has now achieved. And now, he is being suspected of earning $700,000,000 from Beats by Dr. Dre.
LeBron James hypes wife Savannah for new promo video
LeBron James, besides being one of the greatest NBA players of all time, is an intelligent businessman as well. James is known to have made a whopping $700,000,000 via his deal with the Beats by Dr. Dre brand, a very popular audio equipment company that was acquired by Apple in 2014. LeBron, apart from being an endorser, also invested around $30,000,000, which apparently made him a hefty profit.
Beats by Dr. Dre has just presented a brand-new campaign titled “The King & The Viking,” featuring NBA champion LeBron James and Manchester City striker Erling Haaland, who has just joined the Beats team as an official brand ambassador. LeBron, has hyped his wife Savannah, for the new promo video.
The campaign comes with a short film with a plot about the pressure athletes have to handle in order to exceed expectations especially when people doubt them. Additionally, the concept of family and legacy are key themes in the film, too, with Savannah James and former Manchester City baller and father of Haaland, Alfie, sharing compelling words of wisdom to their loved ones — encouraging them to silence doubt and allow pressure to fuel their respective fights.
“I’m excited to join the Beats family, a brand that has long been a part of my pre-match routine as an athlete,” Erling Haaland said. “Family is important to me, and this campaign and partnership really speak to that.”
Commenting on the launch of Beats’ new campaign, LeBron James said: “It’s a pretty special thing to see how this partnership has grown with our family over the years. It’s a blessing for me to share the stage with them, and with a brand that’s been part of our lives since we started this journey. Family means everything to me!”
James’ connection with Beats
LeBron James, who has been a Beats ambassador since 2008, has played a significant role in shaping the brand’s ambassador program, while Bronny James made history as its first high school athlete in 2022.
LeBron’s wife, Savannah, and their two children, Bryce and Zhuri join the roster in the brand’s first-ever family signing
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